TAG Heuer Joins Porsche Esports Supercup as Title Sponsor

Stuttgart. Porsche and iRacing will join forces with TAG Heuer serving as the title sponsor of the “Porsche TAG Heuer Esports Supercup” for the 2020 season. The single-make esports racing championship was initiated by the sportscar manufacturer and iRacing, the leading provider of realistic online racing simulations in 2019. As part of the new sponsorship, the championship is now renamed and the series prize pool will increase to US$200,000 for the upcoming season.

“Porsche stands for exceptional experiences. Esports racing offers such an emotional Porsche experience to many fans of our brand and the ‘Porsche TAG Heuer Esports Supercup’ is our most important virtual racing series,” says Kjell Gruner, Vice President Marketing at Porsche AG. “After a very successful premiere in 2019, we are now about to start in the second season with a strong partner at our side. Porsche and TAG Heuer are already cooperating in Formula E. Now TAG Heuer, as a brand with heritage, is helping to further establish the most aspirational competition in esports racing.”

“After joining forces in the TAG Heuer Porsche Formula E Team this season we are excited to now extend our successful collaboration further into the Esports world. Both our brands are masters of challenges, innovation and precision. As an avant-garde watchmaker with historic ties to the track, Esports is a fantastic new platform for us to showcase our values and support another dynamic and passionate community in the world of motor racing, where competitiveness comes alive in the digital age. We are looking forward to providing an unmatched Esports experience together with Porsche and iRacing and seeing the world’s elite road simracers push their limits.“ says Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer.

“The real-world racing histories of both Porsche and TAG Heuer are unparalleled, and we’re delighted to have their support for the premier single-make esports racing championship in the world,” said iRacing.com Motorsport Simulations executive producer Steve Myers.

Last year’s field featured the highly professional drivers, with Australia’s Josh Rogers eventually claiming the championship in a heated battle with Germany’s Maximilian Benecke. The United Kingdom’s Sebastian Job, and the United States’ Mitchell deJong reached third and fourth place. The four top-drivers will return to the series this year, alongside 36 other new and returning drivers.

The 2020 Porsche TAG Heuer Esports Supercup schedule will feature the introduction of multiple tracks to the championship, kicking off with a pre-season test at Circuit de Barcelona-Catalunya, which made its iRacing debut in fall 2019.

Further information can be found on the Porsche Motorsports Hub https://motorsports.porsche.com. The full calendar is as follows:




Pre-Season Test28 March 2020Circuit de Barcelona-Catalunya
Round 12 May 2020Circuit Park Zandvoort
Round 29 May 2020Circuit de Barcelona-Catalunya
Round 323 May 2020Donington Park Circuit
Round 413 June 2020Circuit de la Sarthe
Round 54 July 2020Nurburgring Nordschleife
Round 618 July 2020Silverstone Circuit
Round 71 August 2020Road Atlanta
Round 815 August 2020Brands Hatch Circuit
Round 929 August 2020Circuit de Spa-Francorchamps
Round 1019 September 2020Autodromo Nazionale Monza


Further information, film and photo material in the Porsche Newsroom: newsroom.porsche.com